We recently created a "cover wrap" for our client, Latham Hi-Tech Seeds. A cover wrap is an advertising wrapper that envelops an entire publication, serving as a preliminary front and back cover until the reader turns the wrap page to get to the real cover. When used as part of an appropriate marketing strategy, a cover wrap can be a powerful tool in generating great visibility, awareness and a call to action.
This cover wrap, front and back shown here, published in a recent issue of Iowa Farmer Today, was to announce a new kind of field tour for Latham's corn and soybean seed. Usually, these field demonstration showplots are pretty routine; locations and dates are set, farmers who are interested show up, a presentation on the seed traits and technologies is made, then everyone goes home.
This year Latham is making their field demonstration plots into motorcycle ride. Farmers who ride are invited for an afternoon motorcycle tour of farms in Northwest Iowa, culminating in a hog roast and concert at Arnolds Park.
The cover wrap is one of several tools, online and offline, that AKC is developing for Latham. By the way, if you ride and to want to take part, here's the registration page.
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