New economic development effort goes big

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You know what they say: "Go big or go home." Well, one of the fastest growing small towns in the Iowa is going big. And AKC is glad to be along for the ride.

Polk City, Iowa is home to 3,000 people, many of whom work for major area companies such as John Deere, Principal Financial Group, Wells Fargo, Marsh and others. Many residents are families with young children. They are attracted to Polk City for its small-town quality of life, its position near two large recreational lakes, plus wonderful home choices, strong schools and convenient access to the larger metro Des Moines area.

What they don't have is a comprehensive local recreational and wellness facility that young families and active seniors would highly value. That may be about to change as the city along with the chamber and community foundation is mounting an outreach program to secure funding to build The Big Creek Wellness Center. This project will house an array of indoor athletic facilities plus an aquatics center and outdoor soccer and football fields.

For this project, officials came to AKC to a create capital campaign case book that illustrates the concept for potential funding partners. It's early in the process, so this piece serves as a way to introduce the Wellness Center and the basic operating and funding structure behind it. The design and production plan we offered-- a 22-page undersized color booklet with brilliant photography and beautiful spreads--demonstrates the scale of and commitment to the plan, while leaving plenty room for future content development and details as the project moves through the fund raising and approval processes.