AKC this month launched a digital newsletter for its client, Lely USA, delivered via opt-out email to more than 1,700 dairy industry professionals across the country. The publication title, called Lely Life, reflects the market position of the company - dairy robotics expertise that helps farmers:
1) improve their quality of life by reducing strenuous labor and time spent in the barn,
2) get the most and highest quality milk not only from each cow, but each teat!
In the aftermath of our first distribution, we've tracked some interesting numbers:
- Percentage of email opened by first-time recipients is more than 4 points higher than the average for e-newsletters in the manufacturing and distribution category.
- Opt outs -- those choosing to not receive future issues-- are less than 1%
- Nearly 10% have clicked through to other links embedded in the newsletter. We will look to improve that.
If you're interested in getting on the free subscription list, click here.
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