A different kind of D.C. pork

As most marketing people know, the pork industry has been facing the daunting task of fighting public misinformation and misperceptions about eating pork during the H1N1 flu outbreak. Pork sales and prices have quickly declined as many consumers in the United States and around the world mistakenly think that tainted pork is the cause of the H1N1 strain of flu currently circulating.

The story today in the Washington Post details some of the inside PR planning by the pork industry and its various counselors in trying to turn around the public scare about eating pork.

While we're at it, we're posting two videos on the topic, as part of our unfailing commitment to public service. It was hard finding any clips that did not refer to the topic using the "S" word or that weren't filled with misinformation or hysteria. Still, we did find one particularly informative video that did all the right things; an update from the White House.

And in the spirit of not relying solely on government information, we've also posted a clip from CBS News, which also has done a dutiful job of referring to the issue using the proper terminology.

5/2/09: Your Weekly Address from White House on Vimeo.